About Effect Radio
Our goal is to share the gospel with the lost, and to provide the Christian community with best modern Christian rock music available today.
1 Thessalonians 2:13
- "For this reason we also thank God without ceasing, because when you received the word of God which you heard from us, you welcomed it not as the word of men, but as it is in truth, the word of God, which also effectively works in you who believe."
The Effect (KEFX, Twin Falls) began broadcasting in 1996 on 88.9 FM, from the church building of Calvary Chapel of Twin Falls, which was then located in downtown Twin Falls, Idaho. Our pastor is Mike Kestler, who started the church in the late 1970s, and also our sister radio station, KAWZ 89.9 FM in the late 1980s. In 1993, KAWZ became the satellite uplink station for CSN International, csnradio.com
- which has grown to almost 400 stations nationwide. The Effect has also grown since it began in 1996, as CSN has been able to acquire additional stations on our behalf, to just over 50 nationwide.
Our church moved to the east side of Twin Falls, on the road to Shoshone Falls (which is in the Snake River Canyon), and in 2007, was renamed The River Christian Fellowship, theriverchristianfellowship.com
- where CSN and The Effect are also located.
The Effect is a non-commercial, non-profit ministry.
We depend on your donations to stay on the air.
If you would like to make a donation, we have provided various options, such as our E-Crew CDs
of the month, and other Thank-You Gifts
such as Bibles and ministry resources – in which case, we will send you these items from the Effect and the various record companies and ministries that have partnered with us. 100% of your donations are used for the cost of operation of the Effect.
Thank you for listening, and for your support.
Frequently Asked Questions
1. Can The Effect build a radio station in my town?
The process of acquiring a new station is a very long and sometimes very expensive matter.
The FCC (Federal Communications Commission) has to open a 'filing window' for organizations to file for new stations. The opportunity to file is typically very short, does not happen very often, and is usually very hard to win, when applying for a frequency which many other organizations are also trying to apply for.
The short answer is that most of the time, we do not have the means or option to acquire and build a station in a new town. Very rarely, we are presented with the opportunity to get a new station, in which case we will do everything we can to get that new station.
2. I have my own business or ministry. Can I advertise on The Effect?
The Effect Radio Network is non-commercial. We can, however, air sponsorship spots, much like a PBS station does. If your business or ministry would like to financially sponsor The Effect, and in turn, receive on-air recognition of your sponsorship, you may call or email us by using the email form provided on our contact page
However, business sponsorships are limited to being aired on the entire network, and cannot be localized to one specific Effect translator station, which may become cost prohibitive if your business does not have a national reach.
If you have a church or local ministry, and would like to sponsor your local Effect FM translator station, many of our translator stations are capable of 'Local-Origination.' Local-Origination is limited to 30 seconds per hour (by the FCC) on our translators, and we reserve this airtime for ministries only.
To find out if your local Effect translator is capable of Local-Origination, send us an email using the email form on our contact page
If you would like to advertise on our website, please contact us by using the email form provided on our contact page
3. I have my own band. How can we get our song aired on The Effect?
First, please take the time to understand our music format - as we call it, Modern Christian Rock. The best way to do that is to check out our music page
, and listen to the song clips posted there.
Also, we expect very high production quality from the songs that make it into our playlist rotation. If you think that the production quality of your song might not be good enough, then it probably isn't.
Once you've determined that your band fits our format, here's what you can do to submit your music for airplay consideration:
Mail us a presskit (to the address listed below), which is a band bio, a band pic, and a CD with one or two marked tracks to consider. Album lyrics are essential
(which means without lyrics it most likely won't be considered), and song explanations are welcomed. Include your contact information, with the name of the primary person to contact, your band's website, email, and phone number.
Most emails with an attached mp3 or link will be ignored, if that is your only method of contacting us.
PO Box 271
Twin Falls ID 83303